ART DIRECTION / PRODUCT DESIGN / GRAPHIC DESIGN / EXPOSITION / SHOP EXPERIENCE
Arblu is very much about optimising production processes and has first-class expertise in the shower-enclosure sector. It had recently acquired a bathroom furniture and decorative radiator company, despite already making solid surfaces, shower trays, and more. Its core business, though, was shower enclosures and, despite its position as a market leader, this product category didn’t offer any major export opportunities. In Italy, it was severely threatened by products from Asia at the lower end of the market.
Improve the overall image. The company wasn’t making the most of the potential of different product sectors, adopting a very technical style of communication and, above all, an image that didn’t grab consumers, due to its lack of emotional and aesthetic appeal. The company wanted to establish and consolidate its place in the medium-to-high end of the market in Italy, opening up to European and international markets in all the sectors in which it operates.
The most obvious and significant first step was to review all the product sectors and make them consistent across the board. The idea was to show how the products could be cross-cutting. We could use the solid-surface texture category to develop the idea of co-ordination. Colour and new design solutions would become the new face of Arblu.
One of the premises was to make the buying experience in an Arblu space something unique and memorable. Agents and dealers were enthusiastic and the company soon began seeing results: they recorded a 23% increase in turnover in the 18 months following the first activities and initial start-up phase.
The company has seen double-digit growth in turnover with our help. Today, turnover exceeds 30 million.
“We approached Studio Spessotto to redesign our corporate image, adding products that would improve brand perception on the market. They achieved the goals on schedule, and were professional and flexible. The whole team at the firm has become a reliable partner, and we’ll be tackling the next challenges in corporate comms and, soon, also in product communication together.” Giuseppe Presotto
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